Paula Scher
Paula Scher is a graphic designer and a partner at the design studio Pentagram, with a body of identity and typographic work.
A designer whose typographic identity and branding work makes her a useful reference for graphic design.
The giant pencil
A tall golden pencil with a pink eraser leans against the studio, ready to draw outside the lines.
The ODD IDEAS sign
The sign has been up long enough to become a motto. The ideas are odd, and that is the point.
The box robot
A small boxy robot with an antenna wanders the floor, always happy to be asked what it is thinking.
The floating gem
A small purple gem hovers by the roofline, twinkling. Nobody has asked it to come down, so it stays up.
The portrait
A framed portrait waits on its easel by the path, looking on with great patience.